Casinos and sportsbooks don’t serve the same lobby to everyone. Personalization engines decide what game, bonus, or bet slip you see first. They run on recommendations, segmentation, and constant A/B testing. Knowing how they work helps players recognize nudges and helps operators measure value. Recommendations: ranking the lobby Recommendation models surface titles or markets based… Continue reading Personalization Engines: Recs, Segments, and A/B Tests