Personalization Engines: Recs, Segments, and A/B Tests

Casinos and sportsbooks don’t serve the same lobby to everyone. Personalization engines decide what game, bonus, or bet slip you see first. They run on recommendations, segmentation, and constant A/B testing. Knowing how they work helps players recognize nudges and helps operators measure value. Recommendations: ranking the lobby Recommendation models surface titles or markets based… Continue reading Personalization Engines: Recs, Segments, and A/B Tests

Live Streaming Tech: Encoding, CDN, and Delay Controls

Sportsbooks, VR casinos, and interactive tables depend on live video. If streams lag or desync, players lose trust and markets break. The three levers that matter most are encoding, content delivery networks (CDNs), and delay controls. Encoding: compressing speed and quality Encoding shrinks raw video into streamable files. The balance is compression (smaller, faster) versus… Continue reading Live Streaming Tech: Encoding, CDN, and Delay Controls